Evaluation activity 3
What kind of media institution might distribute your media product and why?
The logo used at Pinewood is simple so I decided to follow the same idea and keep my logo simple. However I would improve this logo and add more of an effect or symbol to create more of an effect to represent the ‘High quality’ film that I wanted to achieve.
Discussion of your production company name and logo and the role of such companies
I used ‘Pinestar Productions’ as the name for the producers for my film.
I created this so that it had significance to a film studios called Pinewood Studios which situated in London.
Pinewood studios is a leading British film production location.
They provide fantastic facilities for filmmakers to hire.
Pinewood has been a leading location for film makers, television and commercials since the first opening of the studios in 1936.
They have been a base for long-running films such as James Bond and Carry On British films.
I used Pinewood studios as a type of influence. A reason for this is because a parts of a high quality film such as ‘Harry Potter and The deathly Hollows Part 1’ were filmed there.
With this I was hoping to achieve the idea that my film would be known as a high quality film.
This is Pinewood Studios logo
This is my draft design of a logo that I could have used. I used Pineapple shape bottom for 'Pine' and a bazaar star shape for the top for the 'star'. I used 'Psp' to shorten the name so that it would be easily recognised. I also thought that it was a pretty simple yet unique design.
Warner Bros. Entertainment is a ‘fully integrated, broad based entertainment company’. The company is a global leader in creation, production, distribution, licensing and marketing of all forms of creative content. Warner Bros works on every aspect involved in the entertainment industry this includes feature films, TV, and home entertainment production and worldwide distribution to DVD, digital distribution, animation, comic books, licensing, international cinemas and broadcasting.
Warner Bros have recently purchased Leavesden Studios which is situated in the UK.
Sources of information used:
What does a production company do?
Production companies are the ones who are responsible for supervising the filming throughout the whole process of producing a film until it is completed.
Importantly they hold the sole legal and financial responsibility for the movie- which means they need to ensure that the film is at a good quality and meets certain requirements before and after the film is completed. When the filming process has started on a day-to-day basis the production companies draft the business proposal and pitch the ideas to the studios. They are responsible for finding the writers of films and then they may write several different drafts of the screenplay. They have to make the up the budget and all aspects in the film that would be needed in order for the filming production commence.
During the production process they hire all key players for the film such as the directors and the actors and the film crew below the line crew i.e. lighting crew, sound crew etc. They make sure that the tasks and productions are kept on target and up to date and they have to take responsibility when problems occur or such events go wrong. So basically they work like the boss of the film.
During Post production the editors and directors ultimately report to the production company to make decisions about various and final cuts.
When the film is completed it is the production companies responsibility and role to take and present the final cut to the studios to receive feedback on the film (if the film is told it is unsatisfactory and needs to be fixed they have to take it back the film and make the changes). However if its told that the film is great and that its ready to be distributed then it can be.
The idea of a distributor and who that might be and why
A reliable company or individual who are responsible for releasing films out to the public are the Film Distributors.
An ideal Distributor would be ‘Summit Entertainment’ which is an independent film studio that is a worldwide theatrical motion picture developer, financing, production and a distribution studio which has international offices in London.
The film studios make the film license agreement with the Distribution Company. The distribution company has to carry out important tasks after they have signed the license agreement.
They have to determine how many copies of the film they should make before they distribute the film to the public. As well they have to screen the movie to possible buyers representing the theatres.
The films are then negotiated between the possible buyers and the distribution company- to understand what films should be leased and about the terms of the lease agreement. After the chosen film has been on show for a certain number of weeks (also known as the engagement) the theater send back the prints of the lease agreement back to the distribution company to make payment on the lease agreement.
It is very important for film distributors to feel confident that they are going to receive a return of investment from the films they have leased as they will lose money if not. The chances of losing money are minor if the film has used a well known high quality film studio, a well known actor or director as any of these will boost the chance of the distribution deal being secure.
Where the money might have come from for a film such as yours-
Budgeting films is typically divided into four sections: ‘Above-the-line’ (creative talent), ‘below-the-line’ (direct production costs), ‘post-production’ (editing, visual effects, etc), and ‘other’ (insurance, completion bond, etc).
To create a low budget film like the one I produced the most reliable and successful funders would be the UK Film Council. The UK Film Council supports filmmakers in the UK who are emerging or world-class and are capable of being creative, distinctive and entertaining with their work. They invest £17million a year from the Lottery fund to help with the development, production and completion of the films. Not only do they help move the project forward by assisting the filming process but they also offer advice and practical help with parts of developing and producing the film.
It is possible that I could use a Charity to help fund my film as a number of charities fund short films. However this would only be a suitable solution if the film was linked to the topic of the short film. An example of charity that supports this would be the ‘Welcome Trust’ which is the UK’s largest medical research charity that has an Arts award for funding projects that are inspired by biomedical science.
Not only does money have to be the way to fund films for young film makers. It is possible that you can gain the support and funding through getting in contact with companies that offer experience to those interested in film such as BBC young film makers who may offer experience to produce a short piece of film by using quality filming equipment.
Or even by holding ‘Fund raisers’ to raise the money for your film.
Extra information:
‘Mediabox’is a funding organization. They enable young people to create media projects and gain the experience. They also aim to give disadvantaged 13-19 year olds (25 if they have learning disabilities) who live in the UK the opportunity to create media projects and to make projects about issues that matter to them.
‘First Light’ administers over £5m each year and operates a number of youth funding schemes these schemes include:
The ‘Young Film Fund’ is funded from the Lottery helping five to 19 years old to make a short film with the professional support which estimated funds from £3,000-£30,000).
The UK Film council have helped fund the modern day version of the classic film ‘St Trinians’.
Why the various people are named in the titles- which jobs appear in titles and in what order and how have you reflected this?
A title sequence is the key way in which cinematic films or television program present their title. In a title sequence the titles that would be most frequently found are titles such as the key production, cast members, visual and sound effects. Titles are known as the ‘credits’. These are used for a few reasons, its a right for them to place names of all the people involved in the film. They want to promote the actors and well known directors and producers. The actual name of the title is important that it relates the film for example, a title ‘The Panic Room’ because the film is based around a panic room.
However in the opening, I created I used titles that included the names of the actors in the film, the directors, producers, the production company, the sound/music from the soundtrack and location. I only used five titles through the beginning scenes of the opening sequence. I have used the name of my ‘production company’ to start off my opening sequence.I did not include titles such as the Production designer such as ‘special effects’, ‘visual effects’, ‘sound effects’, ‘costumes’, ‘make-up artists’, ‘The writers’, ‘Story’ (based on who wrote the story, this is usually found on the screen as “story by”), ‘Casting directors’ and any ‘Production designs’.
Titles I used were ‘Produced by’ which was the first title that is seen on the opening sequence the reason for this was because it is the basic order in which film titles go it. This was followed by the ‘film director’, ‘Starring’, ‘Sound’ and ‘Location’. I did not include titles that I have previously spoke about that you would find in high budget films as for the opening I made I did not think it was necessary, however if I were to re-do this I would definitely add more names and titles as I know have realized the importance of them and how much people are involved in the whole process of film.I created my titles using ‘Dafont’ which allows you to chose a font and create words from it. Some titles used are simple yet effective rather than using complicated hard to read titles. If I were to re-do my titles I would use a simple title.
(Add print screens of the titles I created)
What your film is similar to 'institutionally' (name some films which would be released in a similar way)- the core aspects of the film ‘Panic Room’Eclipse trailers
The most common way for films to be advertised is by producing trailers. If I were to advertise my film I could either use ‘film festival’, which is an organized event in which films are presented in one or more theaters or screening venues. I could even use the Internet i.e. social networking sites such as Facebook as this is a widely used networking tool used. If a film was going to be distributed they would use a website to make a feature of the film and promote it via this. This is cheap method and effective way to advertise their films as you can also receive feedback on the types of people who would watch it.
Before the film 'Paranormal Activity' was released by Paramount onto larger screens it was their idea to advertise their film by a method called viral marketing. This is where it is advertised through word -of-mouth i.e using networking tools like e-mail and Twitter. Their idea was to encourage people who had seen the film to quote: 'Tweet their screams' by this they meant to write up their review of the film and feed back. Through tweeting their reviews they were limited for writing so they weren't given much room for criticism, which improved their chances of a larger limited release. Soon after the film company had many reviews from people this way, Paramount saw the success and decided to distribute the film out on to a larger scale. Paramount agreed that if they react 1million ' demands' they would release the film out nationally in their case it did. Viral marketing is a time consuming and can be a very effective method of advertising especially if it done the right way .
Large production companies arrange interviews with either the main actors/ actresses in their film or a few cast members to talk and promote their films. A lot of fans of the actors/ actresses would watch the interviews and even possibly comment. this will help the film companies to get ideas of fans comments.
The first titles represent the main and most important cast members in the film.
http://www.movieviral.com/2009/10/27/paranormal-activity-viral-marketing/
http://i09.com/5438043/paramounts-supernatural-plan-for-low+budget-films
http://www.youtube.com/watch?v=8ilmvVa9721
Before the film 'Paranormal Activity' was released by Paramount onto larger screens it was their idea to advertise their film by a method called viral marketing. This is where it is advertised through word -of-mouth i.e using networking tools like e-mail and Twitter. Their idea was to encourage people who had seen the film to quote: 'Tweet their screams' by this they meant to write up their review of the film and feed back. Through tweeting their reviews they were limited for writing so they weren't given much room for criticism, which improved their chances of a larger limited release. Soon after the film company had many reviews from people this way, Paramount saw the success and decided to distribute the film out on to a larger scale. Paramount agreed that if they react 1million ' demands' they would release the film out nationally in their case it did. Viral marketing is a time consuming and can be a very effective method of advertising especially if it done the right way .
Large production companies arrange interviews with either the main actors/ actresses in their film or a few cast members to talk and promote their films. A lot of fans of the actors/ actresses would watch the interviews and even possibly comment. this will help the film companies to get ideas of fans comments.
The first titles represent the main and most important cast members in the film.
http://www.movieviral.com/2009/10/27/paranormal-activity-viral-marketing/
http://i09.com/5438043/paramounts-supernatural-plan-for-low+budget-films
http://www.youtube.com/watch?v=8ilmvVa9721
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