Target Market-
Holly Smith - 22
Job: Fashion Internship at Browns London
Fashion: Invidual and Indie
Favourite music: Indie, electro pop (Two Door Cinema Club) Favourite foods: Nando's and Cheese
Where you would shop: Urban Outfitters, H&M, Zara, Rockits (Vintage store), TOPSHOP
Favourite TV programme: Vampire Diaries, Only way is Essex, House
Ryan Arnold – 23
Job: Demon FM Radio also studying at Leicester University
Fashion: Indie and cool
Favourite Music: House, electro pop, all types.Favourite food: Dominoes Pizza
Where you would shop: Urban Outfitters, Zara Man, SuperDry
Favourite TV programme: Lost, Prison Break, Family Guy
Both clients like to go out and socialise especially as their at UNI!
I have chosen to adults around the ages (18-28+) as those customers who would most prefer to watch my film. From the questionnaire results they have shown 'Thriller' to being most popular and 'Rom Coms' second. However most of the people I asked that were in that age range preferred 'Thrillers'.
Example of Questionnaire and results:
What genre film are you?
Here is a basic questionnaire that is going to ask you questions on the type of films you prefer and what you think are important in the film.
What gender are you?
Male Female
What age group do you fit in?
16-18 19-21 22-24 25-27 28+
When was the last time you watched a film at the cinema?
A few days ago A week ago Last month A year ago Never
What was the genre of the last time of DVD you purchased?
Thriller Rom-Com Action Fantasy Horror Chick Flick
What genre do you prefer best?
Thriller Rom-Com Action Fantasy Horror Chick
If you were given the option to create an opening for a film what genre would you chose?
Thriller Rom-Com Action Fantasy Horror Chick
How important is an opening to a film to you?
.....................................................................................................................................................................................................................................................................................................................................................................................................................
In an opening of a film what do you think is the most important factors? (I.e. Camera shots, plots, Characters)
............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
How important do you feel that the soundtrack is in a film?
.....................................................................................................................................................................................................................................................................................................................................................................................................................
Thank you for taking part in the questionnaire!
What genre film are you?
Results!
I asked 10 random people but equal number of sexes.
What gender are you?
Male | Female |
5 | 5 |
What age group do you fit in?
16-18 | 19-21 | 22-24 | 25-27 | 28+ |
2 | 3 | 3 | 2 | 0 |
When was the last time you watched a film at the cinema?
A few days ago | A week ago | Last month | A year ago | Never |
2 | 3 | 4 | 1 | 0 |
When was the last time of DVD you purchased?
Thriller | Rom-Com | Action | Fantasy | Horror | Chick |
3 | 2 | 2 | 1 | 1 | 1 |
What genre do you prefer best?
Thriller | Rom-Com | Action | Fantasy | Horror | Chick |
3 | 3 | 1 | 1 | 1 | 1 |
If you were given the option to create an opening for a film what genre would you chose?
This is set out by how many people chose each genre.
Thriller | Rom-Com | Action | Fantasy | Horror | Chick |
5 | 2 | 1 | 0 | 1 | 1 |
How important is an opening to a film to you?
Some comments I received: Without an interesting opening it may make you consider the film to be boring. If it doesn’t make sense then you may get bored. I like the opening as usually something exciting normally happens.
In an opening of a film what do you think is the most important factors? (I.e. Camera shots, plots, Characters)
Some comments I received: The music as it gives the introduction more of an excitement and sometimes you may like the song.
The setting/location at it sets the scene. If great and a variety of interesting shots are used then it would make the film looking interesting to watch as you would want to see what other exciting features will be presented.
How important do you feel that the soundtrack is in a film?
Some comments I received: The soundtrack is a important factor without the music the film would be boring. Usually when I hear songs I may recognise them later on and will like them and also may intrigue me into watching more of those films. If the music is related to the specific genre it helps create the type of moods that is wanted.
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